INTERNET MARKETING
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Forget all the gurus for a moment and let’s begin with talking about the essence of community and how that community fosters financial growth. All of us in marketing are familiar with A.I.D.A.
However if you are new to marketing or have not heard of AIDA, let me take a moment to go over it. AIDA stands for the following:
A – Attention : In order to engage someone whether they be a reader of your blog, a customer, a prospect or even someone you’d like to date, you must first get their attention. If you are not able to get and sustain their attention, you will not be able to achieve the result you are looking for.
Like Godin says, you must connect with the object of your focus. Trying to haphazardly market products without fully understanding your demo and what gets THEIR attention will leave you floundering.
I – Interest:Once you have their attention you had better have something that really piques their interest. You would obviously know that a man walking through the desert would want some water.
If you were standing there holding a nice glass of cold water you’d definitely have his interest. So if you are looking to make money online would you not do well if you worked a demo that NEEDED what you were offering or as Godin says connect people with what they want to be connected to?
Pretty simple stuff this Internet Marketing industry isn’t it. I mean who would have thought. Find a market who actually is looking to buy what you are looking to sell. Pure Genius.
D – Desire:As may be expected, once you have someone’s attention and have gotten their interest, then it only makes sense that you now must create the desire. After all, you need them to desire what it is you are offering. You have the attention, you have established interest, now you have to create a desire within your prospect that allows you to fulfill their desire. Why should they buy from you instead of someone else.
They have recognized that they have a need, but this is not desire. Desire is the motivation that gets them to take action. Your connection in this regard is to build trust and credibility.
A – Action:Finally, if you have gotten their attention, have piqued their interest, and established yourself as one who can fulfill their desire (i.e. need), then all that’s left is to get them to act. Or as Alec Bladwin quipped in Glengarry Glen Ross, “get them to sign on the line that is dotted”.
Funny thing in regards to all of this and I think it’s the underlying mesage in what Godin’s article said. This methodology not only applies to your endeavors in making money online as per your sales, but also in regards to your own intrinsic connection.
It’s great to be reading articles like this as it shows you are paying attention. Obviously if you are reading this you have both an interest and desire in making money on the Internet, but what will truly separate those who succeed and those who will fail miserably is Action.
SUCCESS GURU says you need to start today, I feel that’s an understatement. He should have wrote it in large, bold, italicized font. He didn’t, so I will.
START TODAY!Â
********************
Forget all the gurus for a moment and let’s begin with talking about the essence of community and how that community fosters financial growth. All of us in marketing are familiar with A.I.D.A.
However if you are new to marketing or have not heard of AIDA, let me take a moment to go over it. AIDA stands for the following:
A – Attention : In order to engage someone whether they be a reader of your blog, a customer, a prospect or even someone you’d like to date, you must first get their attention. If you are not able to get and sustain their attention, you will not be able to achieve the result you are looking for.
Like Godin says, you must connect with the object of your focus. Trying to haphazardly market products without fully understanding your demo and what gets THEIR attention will leave you floundering.
I – Interest:Once you have their attention you had better have something that really piques their interest. You would obviously know that a man walking through the desert would want some water.
If you were standing there holding a nice glass of cold water you’d definitely have his interest. So if you are looking to make money online would you not do well if you worked a demo that NEEDED what you were offering or as Godin says connect people with what they want to be connected to?
Pretty simple stuff this Internet Marketing industry isn’t it. I mean who would have thought. Find a market who actually is looking to buy what you are looking to sell. Pure Genius.
D – Desire:As may be expected, once you have someone’s attention and have gotten their interest, then it only makes sense that you now must create the desire. After all, you need them to desire what it is you are offering. You have the attention, you have established interest, now you have to create a desire within your prospect that allows you to fulfill their desire. Why should they buy from you instead of someone else.
They have recognized that they have a need, but this is not desire. Desire is the motivation that gets them to take action. Your connection in this regard is to build trust and credibility.
A – Action:Finally, if you have gotten their attention, have piqued their interest, and established yourself as one who can fulfill their desire (i.e. need), then all that’s left is to get them to act. Or as Alec Bladwin quipped in Glengarry Glen Ross, “get them to sign on the line that is dotted”.
Funny thing in regards to all of this and I think it’s the underlying mesage in what Godin’s article said. This methodology not only applies to your endeavors in making money online as per your sales, but also in regards to your own intrinsic connection.
It’s great to be reading articles like this as it shows you are paying attention. Obviously if you are reading this you have both an interest and desire in making money on the Internet, but what will truly separate those who succeed and those who will fail miserably is Action.
SUCCESS GURU says you need to start today, I feel that’s an understatement. He should have wrote it in large, bold, italicized font. He didn’t, so I will.
START TODAY!Â
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